Managed Service Providers (MSPs) have historically relied on traditional methods of selling–cold calling, door-todoor outreach, and forming sales teams. This method is beginning to fall short in the digital world. The high cost, the long periods of ramp-up and shorter sales reps’ tenures make this approach not just outdated but risky. MSPs continue to spend heavily on outbound marketing tactics, which yields little.
The truth is that relying on sales alone to create demand is as putting a cart on a horse. Even the best salespeople be unable to succeed if they don’t have a steady flow of interested potential clients. Pay-per-click marketing designed for MSPs is an effective way to create leads interested in the services they offer.
What makes PPC for MSPs so effective?
PPC for MSPs provides an immediate connection to customers looking for services like managed IT, cybersecurity or helpdesk outsource. PPC is able to track the demand in real-time and is not like cold outreach that could interrupt those who are not ready.
MSPs are able to appear on Google’s first page, as well as targeted LinkedIn feeds, and even YouTube videos for mid-sized and small business decision-makers. This type of advertising isn’t just about visibility. It also creates leads that will likely to convert.
Return on investment can be monitored much more easily than traditional sales methods. Instead of figuring out which calls may be destined to a particular place, you are able to be able to see precisely the ads that are working and which keywords are performing and the exact cost per lead is.
How Campaigns Can Fail if They Lack the proper knowledge
The process of running a successful PPC campaign isn’t as simple as boosting a Facebook post or selecting the right Google search terms. MSPs have a specific target audience. In order to reach that group effectively, you’ll need to be knowledgeable about the industry. A PPC company that specializes in MSPs can be a major help.
A certified MSP advertising agency can assist to:
Speak directly to business issues such as downtime security risks, downtime, and poor support.
Make ad-hoc campaigns that align with MSP services and packages.
Create landing pages that make inquiries from interest.
PPC campaigns without this level of details can quickly turn to be expensive tests. If they are managed properly they can turn into effective engines of expansion.
Marketing First Selling Second: A Smarter Growth Path
The traditional mindset of hiring a sales team before investing in marketing is beginning to change. MSPs increasingly recognize that demand generation comes first. When marketing is in place and sales teams are working, they spend less time hunting and more time closing.
PPC is a key tool for generating warm leads. It fills the top of the funnel with warm leads, allowing the team and founders to concentrate on creating value rather than trying to find cold leads. If there is a consistent flow of inbound activities, you should increase the size of your sales team, but not before.
MSPs can scale up more effectively with this marketing-led method, while also reducing time and making smarter spending decisions. The best part is that it connects with buyers where they are, online.
Final Thoughts
If your MSP is using outdated sales-driven strategies, it’s the time to step back and reassess. There’s a more effective, long-lasting approach to take, and it starts with reaching people that are already looking for solutions that you can provide.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. It is possible to finally get rid of the unpredictable nature of cold outreach, with help by an MSP PPC or MSP advertising firm. Marketing isn’t just a matter of choice anymore, it’s fundamental.